Desi S

I am the Founder & CEO of Sweetberry, a healthy fast-casual chain with locations across the United States. This is my second national restaurant venture; I successfully exited my first brand through a buyout. Over the past decade, I’ve opened more than 30 corporate and franchise locations.

I’m a frequent speaker at industry conferences, focusing on scaling restaurant chains and leveraging technology in the restaurant space. In 2020, I was honored with QSR’s Top 40 Emerging Concepts and Fast Casual’s Top 100 Movers & Shakers recognition. For more details, feel free to Google “Desi Saran.”

Sweetberry has been celebrated by FastCasual.com and Entrepreneur.com as one of 2020’s Hottest Startup Fast Casuals, 2019’s Franchises of the Future, and 2020’s Top 100 Movers & Shakers.

I’m here to offer guidance and mentorship to startups, restauranteurs, and business owners. I bring a wealth of experience in building businesses from the ground up, structuring companies, brand development, marketing, tech infrastructure, finance, and franchising.

For those in the restaurant industry, I can assist with everything from interior design, commercial real estate, menu engineering, and financial modeling to franchising and scaling for growth.