Content Marketing Manager

Position Overview

Appen, a leading AI training company, is looking for a Content Marketing Manager to leadour content creation and social media initiatives. This role demands a blend of creativity, strategic thinking, and a deep passion for AI and technology.

The ideal candidate will have an extensive background in crafting engaging content across various formats and managing social media platforms. This position reports to our Product Marketing Director and offers the opportunity to significantly influence our brand’s digital presence.

Key Responsibilities

Collaborate with various teams within the company to ensure a cohesive brand message and to leverage cross-functional expertise. Develop and execute a comprehensive content strategy that aligns with our brand values and business objectives. Create a diverse range of content (blog posts, infographics, video scripts, newsletters, eBooks, and more) that resonates with our target audience and drives engagement. Manage and grow our presence on social media platforms such as LinkedIn, X (formerly Twitter), Facebook, and YouTube. This includes content planning, publishing, and community engagement. Keep up with industry trends and adapt content strategies to maintainrelevance and effectiveness. Use analytics tools to monitor, analyze, and report on content and social media performance. Utilize insights to optimize future strategies and campaigns.

Qualifications

Portfolio of content that demonstrates exceptional writing, storytelling, and content creation skills across various formats and channels. (Required) Proven experience in content marketing and social media management, ideally within the technology or data services sector. Strong understanding of social media trends, analytics, and best practices. Proficiency in graphic design and video editing tools, with the ability to produce visually compelling content. Excellent communication and collaboration skills, with a knack for working effectively across teams. A proactive mindset, with the ability to stay ahead of industry trends and adapt strategies accordingly. Bachelor’s degree in marketing, communications, or a related field.

Join us at Appen, where you’ll have the chance to shape the future of AI through engaging content and compelling social media interactions. We look forward to your application and the unique perspective you will bring to our team.